I was talking to a lay-member the other day who was very excited about a sermon he had heard. The member gave me all four of the points of the sermon and was excited about applying the sermon to his daily life. Interestingly enough, he searched on the internet to try to find this sermon and other sermons by the same preacher. So What did the preacher do?
1. Clear Points
The first thing the preacher did was have clear and easily identifiable points. The people did not have to guess about what was important, the preacher simply told them. The preacher clearly defined the points and clearly defined what he meant by the points. We as preachers cannot expect anyone to remember our points if they do not even know what they are.
2. Points Illustrated Well
The second thing the preacher did was clearly illustrate the points with stories. Each and every main point had a story connected to it. These stories were memorable and clearly connected to the point. Sometimes we tell stories that are only tangentially related to the point. Stop doing that. It takes away from your message. However, if you have a clear point and a relevant memorable story, you are well on the way to a sermon that people will remember.
3. Each Point Stronger than Previous One
Finally, the stories of the preacher were more intense as the sermon continued. The layperson told me that each story and point was "stronger" than the other one. Please note that I am not talking about yelling to manufacture intensity, I am talking about the content being stronger. So point two was stronger than point one, and point three was stronger than point two, and point four was stronger than point three. We must leave people with the strongest content at the end, and that content should be related to the point illustrated and the main point of the sermon.
Here was an effective preacher who had content that the people remembered. And the people were ready to apply it to their daily lives. If we are to learn from this preacher, we must clearly define our points, illustrate them well with stories, and make each point progressively intense. Then the people will understand and be ready to apply the sermon.